General Information
The University of Louisiana Monroe's logos consists of institutional logos and athletics
logos. Institutional logos are controlled by the Office of Marketing and Communications.
Athletic logos are controlled by the Athletic Department.
Institutional and athletic logos are owned and trademarked by ULM and may not be used
without expressed, written permission from the University of Louisiana Monroe.
Both on-campus entities and any third-party must receive permission to use the logo
on the university's behalf.
The Office of Marketing and Communications can assist you in determining which logo
and its application will best fit your needs. Please feel free to contact us at 318-342-5440.
SUB LOGOS
Sub-logos are created on demand. Please go to: OMC Artwork Submission Form and open a ticket under Graphic Design. There, specifics can be ordered for your
department.
LICENSING GUIDE
The “University of Louisiana” name, its logos and its athletic marks are the copyrighted
property of the university. Commercial use by other entities, businesses and agencies
for promotional and other purposes without the specific consent of the university
is prohibited.
As the brand of the university continues to grow in the regions, so does the popularity
of its name and images. The University’s licensing program was developed to assist
in the promotion and proper use of ULM’s name, logos, and marks.
For more information, please see the Licensing Guide.
DOWNLOAD LOGOS
Use is authorized only for members of the University community in applications supporting
the University's mission. The University reserves the right to deny permission for
uses it deems injurious to the interests of the University or members of its community.
The Office of Marketing and Communications is the official guardian of the University’s
marks, insignia and brand. These images must be used according to the official guidelines
(University Identity Standards Manual).
Below, please find the version of the logo that you require. PDF versions are for
print-only, PNG, and JPG are for web/digital-only, and EPS versions are vector-based
formats.
After incorporating the University Logo(s) into your project, please submit it in
its entirety for review: OMC Artwork Submission Form. Please log in with your ULM email address (before the @) and password.
There are very specific guidelines regarding the use of the primary logo. By downloading
any logos, you agree to follow all university policies, procedures, rules, guidelines,
and directions given to me or provided on www.ulm.edu. I acknowledge that deviating
from these policies, procedures, rules, guidelines, and directions can result in disciplinary
action through the university and possible financial losses for unapproved merchandise,
promotional material, and use of ULM trademarked logos, elements, and insignia.
UNIVERSITY LOGO USE
MUST BE PRESENT ON ALL UNIVERSITY COMMUNICATIONS
As the primary graphic identity for the institution, the university logo must appear
on all communications, including brochures, stationery, business cards, and the university
website.
PRIMARY
As the primary visual identifier of the ULM, it is essential that the ULM logo is
never altered in any way. In all communications, such as print, digital, and web applications,
as well as all partnership and sponsorship programs, the ULM logo must always be highly
visible and unmistakable.
NEVER MANIPULATE THE LOGO IN ANY WAY
This rule includes but is not restricted to type, rules, surrounding boxes, shadows,
outlines, and embellishments. Do not create secondary (sub) logos to represent a school,
college, center, or institute, as this is confusing to audiences and dilutes the goal
of creating a common, mutually reinforcing image.
The primary logo is to be printed in approved colors and only in one solid color from
primary colors.
GIVE THE LOGO ITS OWN SPACE
Balance is an essential feature of good design. Graphics, imagery, and text must all
be balanced on the page so that each is able to speak clearly. Placing any element
too close to the primary logo diminishes its importance.
A mandatory “clear space” (A) around the logo equal to the width of the type placement
on the circular path must be incorporated into any design using the logo.
ELEMENTS OR COMPONENTS WITHIN LOGO
It is very important that designers do not attempt to construct the logo themselves,
as the lettering in the logo has been sculpted especially for ULM.
Please download authorized logo files with original art.
In addition, do not reproduce the logo by scanning a previously printed version. Such
“second-generation” art will degrade the quality of the image and perhaps alter the
scale of the various elements.
RESPECT THE MINIMUM SIZE
The ULM logo can appear in a variety of sizes to accommodate a range of applications,
but it must never be sized so small that it becomes illegible.
Because of the complexity of the design elements in the ULM logo, it should never
be reproduced so the optical height becomes less than 0.6 inches or 43 pixels.
Office of Marketing and Communications