Published July 07, 2015
Dr. Julie de Azevedo Hanks, an alumna of the University of Louisiana at Monroe’s marriage
and family therapy program, has launched an online intensive training course designed
to teach mental health and health-related professionals how to effectively share their
expertise and knowledge.
The “Rock the Media” school helps participants use traditional media and social media
to share their message with the world, and get publicity and exposure for a fraction
of the cost of hiring a public relations firm or publicist.
Dr. Julie de Azevedo Hanks
“Therapists and allied health professionals get little business training during their
course of study and no media training on how to seek media interviews, how to present
themselves professionally, and represent their profession well,” said Hanks. “I wanted
to create something to help professionals get their healing message to more people.”
Each week of the program features special focuses, including: helping others build
their media presence; pitching ideas to local media; learning how to deliver a good
interview; and developing relationships with the media.
The “Rock the Media” school is just one of Hanks’s recent achievements. While a student
in ULM’s online marriage and family therapy program, Hanks appeared in a documentary
series, won a national social work award, and was named a top social HealthMaker by
Dr. Oz’s Sharecare.
Most recently, Hanks was published in the peer-reviewed “Interdisciplinary Journal
of Partnership Studies.”
Her article, “Bringing Partnership Home: A Model of Family Transformation,” is based
on the partnership model of family organization that Hanks created as part of her
ULM dissertation.
Hanks earned her Ph.D. from ULM in 2015.
To read, “Bringing Partnership Home: A Model of Family Transformation,” visit pubs.lib.umn.edu/ijps/vol2/
To learn more about the “Rock the Media” school, visit rockthemediaschool.com/
